Auction Services
Industrial Auction Services
Live webcast and online timed sales for manufacturers — from a single surplus machine to a complete facility. Auctioneering is part art, part science. We bring both.
Ways we sell your equipment
Live webcast auctions
A real auctioneer calls the sale in real time while every bidder participates online. You get the pace and competitive energy of a live event with a worldwide buyer pool, no gate and no crowd on your floor.
Online timed auctions
Lots close on a staggered timer over several days. Ideal when equipment sits in more than one plant — assets stay where they are, buyers bid where they are, and you avoid consolidating machines at one location.
100% online since 2020
We no longer run on-site sales. Every auction is conducted online, with scheduled inspection windows at the facility for buyers who want to see a machine before they bid.
Single machine to complete facility
We handle one surplus machine, a departmental cell, or a full plant closure with the same cataloging, marketing and settlement discipline.
Conducting a successful auction
A well conducted sale that is properly promoted, advertised and set up increases your chances of the best possible result. The science answers the questions the art can’t:
- Which day of the week produces the strongest online bidder turnout for your asset class
- The lot order that builds momentum instead of losing it
- How far ahead the catalog and brochures must land in buyers’ hands
- What time of day each machine category should close or cross the block
- Where the next advertising dollar returns $1.10 instead of $0.90
When the auction environment is finely orchestrated, the odds of a strong outcome go up every time.
How an auction comes together
Assessment
We walk the facility, review asset lists, and give you a realistic recovery range and timeline.
Catalog & photography
Every lot is tagged, photographed, described with model and serial detail, and loaded to the bidding platform.
Targeted marketing
Email campaigns, trade journals, dealer outreach and the major auction portals — measured channel by channel.
Sale day
Live webcast auctioneering or a staggered timed close, with clerking and bidder support that keeps the sale moving.
Settlement & removal
Invoicing, payment collection, buyer coordination, and removal coordination to your deadline.
What’s included
- Asset inventory and lotting
- Professional photography
- Catalog production and hosting
- Multi-channel advertising
- Bidder registration and vetting
- Webcast auctioneering and online bidding platform
- Invoicing and payment collection
- Removal coordination
Ready to discuss a sale?
Send us an asset list or a few photos. We’ll come back with a recommended sale format, a recovery range, and a timeline.
Contact our team →